“Is sausage all it takes?”

We hacked our way into the biggest pop culture hype of our era. By turning a job offer into a PR stunt. THE RÜGENWALDER #WURSTPROMOTER: a job that offered exclusive access to a Taylor Swift concert, for those willing to serve plant-based snacks. This was possible because we were the stadium's official catering partner. Giving fans who normally have to pay ridiculous black market prices a chance to see their star after all. And an opportunity for Rügenwalder Mühle to become talk of the town.