With the new Arteon, Volkswagen launched a new model that appeals to a brand new target group: design lovers. And it was exactly this group that we wanted to convince of the beauty of our new fastback-saloon. So we came up with a very special visual idea. Inspired by the internet phenomenon "split depth GIFs", we gave our launch film the illusion of three-dimensionality and so the design of the Arteon literally jumps into the eye of the viewer.

Vertical or horizontal bars are added to a film, which leads to occlusions that are interpreted by the observer as a depth cue.

The film was used as a product and exhibition film and was shown at the largest automotive shows in Europe, for example the Geneva International Motor Show.