CASE STUDY
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“Burger King destroys McDonald’s with one sentence.”
On December 4, 2021 McDonald’s celebrated their 50th birthday in Germany. We hijacked the occasion for a tongue-in-cheek congratulation under the motto “Every king needs a clown. Happy 50th birthday McDonald’s” with 15 OOH and one mobile OOH nearby the German McDonald’s headquarters and first restaurant.
RESULTS
Over 2 Billion total impressions.
Over 94.500.000 reach.
230% more social interactions and response.
AWARDS
ADC Germany 2022:
Brand Advertising > Out-of-Home/Ambient Media - Merit
The Best Agency Award 2022:
Wildcard - Bronze