CASE STUDY
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“Burger King Celebrates Saudi Women Driving.”
In June 2018, the ban on women driving in Saudi Arabia was lifted. We wanted to celebrate this equality milestone while motivating women to get behind the wheel to visit the drive-thrus of Burger King.
We celebrated women finally being allowed to drive with a unique version of our iconic WHOPPER. Available exclusively at BURGER KING drive-thrus in saudi arabia.
Within a very short time, the women had not only claimed the streets for themselves, but also a burger celebrating the lifting of the driving ban: the WHOPPHER. An online film, posters and Saudi female influencers promoted the action.
RESULTS
We welcomed more than 2327 women in our drive thrus in Saudi Arabia.
Over 130.000.000 total impressions.
AWARDS
ADC Germany (Junior) 2018:
Bronze in Promotion